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press release: the renewed NOMOS Ahoi Atlantik

New watches for all occasions

Not only can the new Ahoi Atlantic swim, but it can also join you at the office or adorn your wrist at the gallery opening; it is an all-rounder, capable of everything all at once. The 24/7 watch from NOMOS Glashütte is now available in three versions.

GLASHÜTTE, 23. JUNE 2022. Clear and refreshing design for all occasions: The three versions of the new Ahoi Atlantic, which NOMOS Glashütte is releasing just in time for summer, never have to leave the wrist. These watches are attractive and elegant on the wrist 24/7, and also robust. Timepieces that can be worn on all occasions, for people who have packed schedules and many responsibilities. 

Now all you need is the wind in your sails. Stainless steel, sapphire crystal glass, and the screw-down crown, protected on both sides, make AHoi Atlantic a versatile sports watch.

Sports watches come in all shapes and sizes. Classic watch models are a dime a dozen. But watches that compellingly unite the two are few and far between. A typical feature of NOMOS watches has always been that they can be worn to work or any social occasion, day in and day out; Ahoi Atlantic now adds the sporty aspect.

Bright white on dark blue – the dial of the sporty Ahoi neomatik Atlantic is designed with crisp colors and is easy to read. Numerals, hands and indexes illuminate green.

Ahoi Atlantic, Ahoi date Atlantic and Ahoi neomatik Atlantic are the full names of these watches. They are waterproof—up to 200 meters. While the first two are driven by the in-house DUW 5001 caliber and DUW 5101 date movement in a slightly larger case, the smaller Ahoi neomatik Atlantic runs on the new, particularly slim automatic technology from NOMOS Glashütte. All three feature a textile strap which is woven specially for NOMOS Glashütte in France. 

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NOMOS new friend of the brand is – Angie?

From time to time, NOMOS’ official Weibo channel hides some cool bits of information that don’t make it to English media – remember the Club Campus U? Well, today I’ve got another gem for you. Meet Angie – NOMOS latest friend of the brand!

Angie is a ‘Virtual Influencer’ with some 26.000 followers on the Weibo social media platform. NOMOS welcomed her as official friend of the brand just a few hours ago, with the words 你的·NO MOREs# Hi, 新朋友!The announcement was accompanied by a video posted by Ms. Angie – which you will find here. Angie’s watch of choice is the Tangente Duo.

The practice of using virtual influencers is certainly not new. Miquela Sousa for instance was once even named one of the 25 Most Influential People on the Internet by Time Magazine. I am currently not aware of other watch brands using virtual influencers, though I am sure they exist.

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introducing: NOMOS Club 48 for Brinker’s Jewelers

Brinker’s Jewelers is proud to present the Nomos Club 48.

Founded in 1972, Brinker’s Jewelers of Evansville, Indiana, is celebrating its 50th anniversary in two years time. And while it’s not 2022 just yet, the countdown to the celebration has started with the first of a series of limited editions. Please welcome the NOMOS Club 48!

In 2009, looking to build a service department, Brinker’s Jewelers attracted Dean Powell. What started out as Dean working his magic in a room of about 10m2 is now a full-fledged service department easily 10 times bigger, with multiple watchmakers on-site, qualified and certified to work on all watch brands sold at Brinker’s.

One of the brands that Dean is particularly passionate about is NOMOS. In fact, the Glashuette-based brand was one of the first added to the stable after Dean joined Brinker’s – which also speaks for the trust placed in him by the Brinker family. As an owner of multiple NOMOS watches including the limited edition Club Campus Amsterdam, it’s been a dream of Dean’s for many years to have a limited edition for Brinker’s. And now with the 50th anniversary coming up, the perfect opportunity presented itself. But rather than one limited edition, Brinker’s is building up tension by doing one each year from now until the 2022 anniversary year. The first of these is the NOMOS Club 48, reference 737.S3.

Did you ever notice how all of NOMOS’ cases are fully polished? This is actually part of their philosophy. Whilst a brushed finish is often less expensive to apply, NOMOS prefers the polished finish. Why? A brushed finish shows scratches more easily, and is often quite hard to re-finish. A polished finish on the other hand is easy to re-do, which makes it possible to have the watch made look almost new even after decades of wear.

But this is where Dean comes in. Dean’s vision was to have a matte-cased NOMOS. To achieve this, the simplest option would of course be to put a different finish on the standard case. But keeping in mind the longevity of the finish, this simply was not an option for NOMOS. Their technical team began researching their options, and finally came to a hardening process through galvanization.

The Club was chosen as a base for this project, as the broad bezel and sturdy lugs provide the biggest canvas for the unique finish to truly show. The matte finish is carried on to the dial. The grey base perfectly matches the case, with highlights provided by the light blue lume and orange second hand. The buckle? Of course finished in the same way as the case.

The NOMOS Club 48 for Brinker’s Jewelers is powered by NOMOS alpha movement, visible through the sapphire crystal see-through back. It is individually numbered from 1/50 to 50/50. For inquiries, please contact Brinker’s Jewelers.

Thank you for sharing, Brinker’s Jewelers and Dean. I can’t wait to see what 49 and 50 will bring!

For more information I recommend a listen to the Tenn & Two podcast.

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watch: Martina Etti of NOMOS on The Ace List

Got an hour to spare? In this episode of The Ace List, Ace Jeweler‘s Alon Ben Joseph talks with Martina Etti, who is head of international sales at NOMOS Glashuette. The two discuss a wide range of topics, from the history of Deutscher Werkbund and watchmaking in Glashuette to the latest Brinker’s limited edition Club. Highly recommended!