In 1907, the Deutscher Werkbund was founded in Germany. The movement came to try and give Germany a better position in the global market with the Arts and crafts movement flourishing in America and England. The founders of the Deutscher Werkbund, Hermann Muthesius and Henry van de Velde, were directly inspired by William Morris, the leader of the Arts and Crafts movement. The main difference between the Werkbund and the Arts and Crafts movement that was that the Deustche Werkbund was not against using machines to produce their products. The Arts and Crafts movement was about small, independent designers being able to produce and create products by hand. The Deutscher Werkbund was about promoting designers, and using technology as a tool to better create products that are beautiful and affordable. The union of the Deutscher Werkbund helped product design in Germany flourish at the time. Germans were not afraid to use machinery to create their products, yet also had only access to quality materials. Within only seven years, there were nearly 2,000 members of the Deutscher Werkbund. The Deutscher Werkbund survived two World Wars. While there were no real rules for the types of technology that can be used like in the Arts and Craft movement, the main rule was that the form must follow function, and all ornament must be eliminated.
Nomos launched two new mini collections in the Autumn of 2017: the ‘At Work’ series, and the 33 series- in champagne. The new models were a bit more subtle and dressy in contrast to the Baselworld novelties. While I have yet to get my hands on any of the ’33 series- in champagne’, my favorite from the ‘At Work’ series is undoubtedly the Metro Neomatik 39 At Work in rose gold, ref. 1180.
Over the last two months I’ve had my hands on the Ace x Nomos Limited Edition ‘100 Years De Stijl’ on a lot of different occasions. I connect with this watch in a different way than I do to other Nomos watches, mainly because of my relationship with the conceptual story behind the design.
In ‘weltweit’ we keep track of NOMOS articles posted around the web.
Watching posted an article on the NOMOS x Ace Limited Edition ‘100 Years De Stijl’;
Het Amsterdamse Ace Juweliers heeft in samenwerking met het Duitse Nomos Glashütte een speciaal horloge ontworpen ter ere van het 100-jarig jubileum van De Stijl. De oplage van de Ace x Nomos 100 Jaar De Stijl Limited Edition is honderd stuks.
Het Amsterdamse Ace Juweliers heeft in samenwerking met het Duitse horlogemerk NOMOS Glashütte een speciaal horloge ontworpen ter ere van het 100-jarig jubileum van kunststroming De Stijl. De oplage van dit horloge is gelimiteerd tot 100 stuks wereldwijd en het horloge is exclusief verkrijgbaar in de boutiques van Ace Juweliers en online via de e-Boutique.