My friend JeroenSV is a watch collector and motorcar fanatic. Besides his day job as a mechanical engineer, you may often find him behind the lens of a camera. His favourite subjects? Rather unsurprisingly it’s cars and watches. You may find his work over at WatchWorks Haarlem, where he’s the sole photographer, and at Van Santen & Vink, a company he founded together with childhood friend Dimer van Santen. I’m a fan!
A few weeks back I took a little detour on my way to work to drop off a couple of watches for Jeroen to mess around with. Today I am proud to share the result. Enjoy – and make sure to give Jeroen a follow via @JeroenSV!
Ace Jewelers introduces the NOMOS Tangente 38 Amsterdam, a limited edition of 45 pieces.
Earlier this week, we introduced the NOMOS Tangente 38 Amsterdam over at Ace Jewelers, our mothership. It’s the third watch in our ongoing Amsterdam series, and our fourth limited edition NOMOS in total – the first being the funky Orion 100 Years De Stijl. In this post I’d like to give a glimpse behind the scenes of its conception.
If you mention NOMOS’ watches to anyone with even the slightest interest in watches, the first model that springs to mind is the Tangente. Without any doubt it’s their most emblematic watch – in fact, NOMOS refers to it as ‘the archetypal NOMOS watch’. Yet, three limited editions in, we hadn’t touched upon this timeless classic. Well, there’s no escaping it now – our fourth would have to be a Tangente.
Now, this is where it gets hard. I know the word icon gets thrown around a lot, but as far as I’m concerned in case of the Tangente it’s warranted. And how do you improve upon an icon? How do you add your own character whilst respecting the original design? There’ve been a lot of limited edition Tangente models over the years, especially in the first decade of the 2000’s. Some of them I’d consider a success, others not so much. Many times with just a dash of colour, or a retailers name replacing the signature, whilst others featured more elaborate changes to the design.
One thing we didn’t want to deviate from was our Amsterdam-theme. We had done two Amsterdam NOMOS before, and to make it a proper series we felt we needed at least three. So this would have to be a Tangente Amsterdam, meaning dressed in the colors black, white and red. We’re getting somewhere here.
But how to incorporate these colours and make the watch stand out? Dark dial, white print, red seconds hand? Meh… But it suddenly hit me. One of my favourite releases of the past few years has been the Tangente 100 Jahre Bauhaus. Here the Tangente features an additional design element in the form of a contrasting minute track. It didn’t take long to put together a couple of design proposals based on the Bauhaus design, using the color codes of the Amsterdam series.
We sent them in to the NOMOS design team and it all went fast from there. NOMOS liked our proposals, sent back with their favourite with only a minor addition in the form of the XXX’s at 6:00, we approved (or rather, we were IN LOVE!). Fast-forward a couple months and here’s the prototype. WOW – it works even better in real life!
I must admit I never saw the Tangente as a watch for myself, although I greatly admired its design. Well, no longer. Although our prototype doesn’t run and I’m working from home (which might or might not be ‘dressed’ in my swimming trunks), I’ve been prancing around with it for a couple of days now – and yes, I’ll have mine – lucky #13 please ! It’s a proper stunner, full of character, powerful yet subtle and delicate. I simply love it.
In ‘weltweit’ we keep track of interesting NOMOS articles posted around the web.
This morning, Atelier de Griff posted a hands-on review of the NOMOS Club Campus Amsterdam for Ace Jewelers:
I’m a sucker for special editions. It’s a weakness. Not only in watches, but in books, sneakers, Oreo cookies, and many other things. Anyway, I saw this thing on Instagram and it immediately drew me in. It feels like a Nomos take on a panda dial, and unless they make a chronograph someday, it might be as close as we get. The red numerals and second hand pop, and the dial goes from near black to a light washed out gray depending on the light. It has a beautiful matte finish that feels like the inverse of their silvered dials.
Last Thursday our friends over at Ace Jewelers celebrated the launch of the Ace x Nomos 100 Jaar De Stijl Limited Editionat the birthplace of Piet Mondriaan in Amersfoort. During the event at this inspiring location the first watches were handed over to their proud new owners, and Ace Jewelers founder David Ben Joseph was gifted #1/100 by his sons Alon and Amir. Of course minimatikal was present to talk watches & take a few snaps: photo report after the break!
In ‘weltweit’ we keep track of NOMOS articles posted around the web.
Watching posted an article on the NOMOS x Ace Limited Edition ‘100 Years De Stijl’;
Het Amsterdamse Ace Juweliers heeft in samenwerking met het Duitse Nomos Glashütte een speciaal horloge ontworpen ter ere van het 100-jarig jubileum van De Stijl. De oplage van de Ace x Nomos 100 Jaar De Stijl Limited Edition is honderd stuks.