Nomos just won another iF Design Award this year, honoring the design of the Metro. Each year, iF International Forum Design GmbH organizes one of the world’s most celebrated design competitions: the iF Design Award. With over 5,000 submissions from 70 countries every year, the competition became a symbol of design excellence and Nomos can now add a prestigious 7th Award to their collection.
About the International Forum Design
The iF has been honoring outstanding achievements in design for over 60 years and is one of the oldest and most respected prizes in the industry.
In 1953, to overcome the bad effects of World War II, a group of industry representatives met with the Hannover Trade Fair company. Their aim was to draw attention to particularly well-designed industrial products. They wanted to communicate the importance of design and all it can achieve: for users, for brands and for societies.
Since 1953, iF is following six core principles:
– To identify, support and promote good design
– To raise awareness of design among the public and the role it plays in our lives
– To help companies integrate design into their long-term strategies
– To safeguard the role of professional designer and boost awareness for this job profile
– To effect social change through design
– To support talented young people and create a public platform for young designers
The red iF logo became afterwards a symbol of design excellence and great achievement for the brands and designers. The iF main project is the organization of their two competitions :
– The iF Design Award for professionals.
– The iF Design Talent Award for students, a free competition to support young designers.
The iF Design Award competition
The iF Design award enables professionals from all over the world to compete in 7 different disciplines :
4. Interior Architecture
5. Professional Concept
6. Service Design / UX
Within every discipline can be found different categories. As for instance, 19 different categories are under “Product” including Watches & Jewelry.
Concerning the Jury and evaluation criteria, about 60 design-experts from over 20 countries evaluate according to 5 established criteria the award winners: Innovation and Elaboration, Functionality, Aesthetics, Responsibility and Positioning.
On 9 March 2018, the iF Design Award night was held at BMW Welt in Munich and the 75 best entries were rewarded with the iF gold award. 2,000 guests from 41 countries were there to celebrate the winners.
Regarding the benefits of the award winners, they can use the red iF label for as long as their award-winning product is on the market. They will also be featured in the iF World Design guide, on the iF design app and the award-winning design will be showcased in the iF design exhibition in Hamburg in March, June and October.
The Metro neomatik 39 silvercut design: 7th Award for Nomos!
NOMOS Glashütte has been honored once again for their watch design : an iF Design Award for the seventh time in succession for Metro neomatik 39 silvercut.
The expert jury selected this year the bestselling NOMOS timepiece, which is equipped with the proprietary automatic movement DUW 3001.
It’s also the celebration of the German designer Mark Braun, very proud of his achievement: “The tips of the hands resemble the Empire State Building in New York; the diamond knurling on the crown is a tribute to the watchmaking tools from Glashütte. The sapphire crystal glass is slightly curved, while the dial—brushed horizontally with an elegant, silver-gray finish—features fine detailing. Thanks to the in-house-built, automatic caliber DUW 3001, this timepiece is typically NOMOS: ultra thin and highly precise. ”.
Mark Braun is not a watch designer, he was noticed by the creative head of Nomos after having designing a collection of whisky bottles. Since then, the designer works closely with the brand on different projects in his Berlin-based studio.
NOMOS watches have received over 140 awards for design and quality, another one can be added on their list, proving once again their distinctive and successful approach on luxury timepieces.
Among the award- winning NOMOS watches: Tangente neomatik midnight blue won the famed prize last year; and before it, Minimatik in 2016. In the preceding years Metro (2015), Ahoi (2014), Tangomat GMT Plus (2013) and Zürich (2012) have been awarded the prize as well.