Posted on

“Highest Quality” Seal Awarded to NOMOS Glashütte

Benchmark: NOMOS Glashütte prevails over more than 80 other watch manufacturers, receiving the “Highest Quality” seal from the Institute for Management and Economic Research (IMWF) and F.A.Z.-Institute. The NOMOS Tangente model—pictured here, the Tangente neomatik 39 version—has been one of the most well-known watches made in Germany for decades.

“Highest Quality” Seal Awarded to NOMOS Glashütte

Clearly Number One: NOMOS Glashütte prevails over more than 80 other watchmakers, becoming the best in the industry, ahead of Omega and Rolex. 

GLASHÜTTE, JANUARY 2022. NOMOS Glashütte was the clear winner in the competitive comparisons conducted by IMWF Institute for Management and Economic Research and F.A.Z.-Institute. Product and Service, Availability, Customer Satisfaction, Innovation and Quality: In nearly all categories of the “Highest Quality 2021” study, “NOMOS Glashütte emerges as the industry winner and clearly occupies 1st place,” according to the study.

NOMOS Glashütte received 100 points, Omega 77.6 points, and Rolex 74.6.  The researchers did not find any information concerning NOMOS Glashütte’s environmental sustainability efforts on the internet, which the manufacturer will have to communicate more effectively in the future. Handmade products which last a lifetime are produced onsite in Glashütte using fairly-sourced raw materials which are “already inherently very sustainable,” says Judith Borowski, the NOMOS manager responsible for sustainability. Judith is currently participating with the company in a comprehensive project with the Department of the Environment.

The “Highest Quality 2021” study, which analyzes every conceivable aspect of quality, is probably one of the largest and most extensive of its kind. Over the course of twelve months, 438 million online sources—including 154 million blogs, four million news sites, a million press releases, and several million social media posts—are collated and analyzed using artificial intelligence and social listening tools. After all, quality has long been one of the crucial factors when making a purchasing decision. Comprehensive quality assurance and quality certificates, along with more quality information, builds trust in products and brands. In addition to the online analysis on the work of over 22,000 companies, as described above, extensive questionnaires were also evaluated as part of the “Highest Quality 2021” study.

The IMWF Institute for Management and Economic Research, commissioned by the F.A.Z.-Institute to conduct the study, has the task of bridging the gap between science and business. In the wake of digitalization, the Hamburg-based institute has established itself as a laboratory for big data and artificial intelligence projects. The F.A.Z.-Institute has stood for relevant information and professional recognition for 30 years. Judith Borowski: “It’s also the distinction of these responsible organizations which makes this study so valuable to consumers. And for us, too.”

Posted on

press release: The NOMOS Advent Calendar is back for 2021!

Timepieces until Christmas Eve: This year, each open door reveals more valuable gifts than ever before. Five hand-made watches from NOMOS Glashütte are among them.

GLASHÜTTE DURING ADVENT 2021. Made for counting down the days, shortening the time until the celebrations begin and spreading festive cheer: The Advent calendar. Whereas early versions of this “clock” consisted of being allowed to place a single straw stalk in the manger each day or to wipe away one of 24 chalk lines, modern Advent calendars provide a true glimpse of celebrations to come: A little gift each day. 

This year, NOMOS Glashütte is particularly lavish. Behind the 24 doors even more watches and other valuable gifts bide their time. In addition to our own hand-made products, there are cases and bracelets, bags and other leather goods, writing utensils, and design classics. 

And everyone gets to open the NOMOS doors each day: From December 1, simply register, click, and win at the NOMOS website. Chances of winning the gift of the day have been exceptionally favorable in previous years—so it’s worth joining in this year as well. However, only heaven knows the winner, i.e. a Christmas angel at watchmaker NOMOS Glashütte—also a horologist by day—using a random generator. 

Posted on

NOMOS new friend of the brand is – Angie?

From time to time, NOMOS’ official Weibo channel hides some cool bits of information that don’t make it to English media – remember the Club Campus U? Well, today I’ve got another gem for you. Meet Angie – NOMOS latest friend of the brand!

Angie is a ‘Virtual Influencer’ with some 26.000 followers on the Weibo social media platform. NOMOS welcomed her as official friend of the brand just a few hours ago, with the words 你的·NO MOREs# Hi, 新朋友!The announcement was accompanied by a video posted by Ms. Angie – which you will find here. Angie’s watch of choice is the Tangente Duo.

The practice of using virtual influencers is certainly not new. Miquela Sousa for instance was once even named one of the 25 Most Influential People on the Internet by Time Magazine. I am currently not aware of other watch brands using virtual influencers, though I am sure they exist.

Posted on

watch: Martina Etti of NOMOS on The Ace List

Got an hour to spare? In this episode of The Ace List, Ace Jeweler‘s Alon Ben Joseph talks with Martina Etti, who is head of international sales at NOMOS Glashuette. The two discuss a wide range of topics, from the history of Deutscher Werkbund and watchmaking in Glashuette to the latest Brinker’s limited edition Club. Highly recommended!