Benchmark: NOMOS Glashütte prevails over more than 80 other watch manufacturers, receiving the “Highest Quality” seal from the Institute for Management and Economic Research (IMWF) and F.A.Z.-Institute. The NOMOS Tangente model—pictured here, the Tangente neomatik 39 version—has been one of the most well-known watches made in Germany for decades.
“Highest Quality” Seal Awarded to NOMOS Glashütte
Clearly Number One: NOMOS Glashütte prevails over more than 80 other watchmakers, becoming the best in the industry, ahead of Omega and Rolex.
GLASHÜTTE, JANUARY 2022. NOMOS Glashütte was the clear winner in the competitive comparisons conducted by IMWF Institute for Management and Economic Research and F.A.Z.-Institute. Product and Service, Availability, Customer Satisfaction, Innovation and Quality: In nearly all categories of the “Highest Quality 2021” study, “NOMOS Glashütte emerges as the industry winner and clearly occupies 1st place,” according to the study.
NOMOS Glashütte received 100 points, Omega 77.6 points, and Rolex 74.6. The researchers did not find any information concerning NOMOS Glashütte’s environmental sustainability efforts on the internet, which the manufacturer will have to communicate more effectively in the future. Handmade products which last a lifetime are produced onsite in Glashütte using fairly-sourced raw materials which are “already inherently very sustainable,” says Judith Borowski, the NOMOS manager responsible for sustainability. Judith is currently participating with the company in a comprehensive project with the Department of the Environment.
The “Highest Quality 2021” study, which analyzes every conceivable aspect of quality, is probably one of the largest and most extensive of its kind. Over the course of twelve months, 438 million online sources—including 154 million blogs, four million news sites, a million press releases, and several million social media posts—are collated and analyzed using artificial intelligence and social listening tools. After all, quality has long been one of the crucial factors when making a purchasing decision. Comprehensive quality assurance and quality certificates, along with more quality information, builds trust in products and brands. In addition to the online analysis on the work of over 22,000 companies, as described above, extensive questionnaires were also evaluated as part of the “Highest Quality 2021” study.
The IMWF Institute for Management and Economic Research, commissioned by the F.A.Z.-Institute to conduct the study, has the task of bridging the gap between science and business. In the wake of digitalization, the Hamburg-based institute has established itself as a laboratory for big data and artificial intelligence projects. The F.A.Z.-Institute has stood for relevant information and professional recognition for 30 years. Judith Borowski: “It’s also the distinction of these responsible organizations which makes this study so valuable to consumers. And for us, too.”