From time to time, NOMOS’ official Weibo channel hides some cool bits of information that don’t make it to English media – remember the Club Campus U? Well, today I’ve got another gem for you. Meet Angie – NOMOS latest friend of the brand!
Angie is a ‘Virtual Influencer’ with some 26.000 followers on the Weibo social media platform. NOMOS welcomed her as official friend of the brand just a few hours ago, with the words 你的·NO MOREs# Hi, 新朋友！The announcement was accompanied by a video posted by Ms. Angie – which you will find here. Angie’s watch of choice is the Tangente Duo.
The practice of using virtual influencers is certainly not new. Miquela Sousa for instance was once even named one of the 25 Most Influential People on the Internet by Time Magazine. I am currently not aware of other watch brands using virtual influencers, though I am sure they exist.