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jeroensv & the nomos amsterdam series / club siren white

My friend JeroenSV is a watch collector and motorcar fanatic. Besides his day job as a mechanical engineer, you may often find him behind the lens of a camera. His favourite subjects? Rather unsurprisingly it’s cars and watches. You may find his work over at WatchWorks Haarlem, where he’s the sole photographer, and at Van Santen & Vink, a company he founded together with childhood friend Dimer van Santen. I’m a fan!

A few weeks back I took a little detour on my way to work to drop off a couple of watches for Jeroen to mess around with. Today I am proud to share the result. Enjoy – and make sure to give Jeroen a follow via @JeroenSV!

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introducing: NOMOS Club 48 for Brinker’s Jewelers

Brinker’s Jewelers is proud to present the Nomos Club 48.

Founded in 1972, Brinker’s Jewelers of Evansville, Indiana, is celebrating its 50th anniversary in two years time. And while it’s not 2022 just yet, the countdown to the celebration has started with the first of a series of limited editions. Please welcome the NOMOS Club 48!

In 2009, looking to build a service department, Brinker’s Jewelers attracted Dean Powell. What started out as Dean working his magic in a room of about 10m2 is now a full-fledged service department easily 10 times bigger, with multiple watchmakers on-site, qualified and certified to work on all watch brands sold at Brinker’s.

One of the brands that Dean is particularly passionate about is NOMOS. In fact, the Glashuette-based brand was one of the first added to the stable after Dean joined Brinker’s – which also speaks for the trust placed in him by the Brinker family. As an owner of multiple NOMOS watches including the limited edition Club Campus Amsterdam, it’s been a dream of Dean’s for many years to have a limited edition for Brinker’s. And now with the 50th anniversary coming up, the perfect opportunity presented itself. But rather than one limited edition, Brinker’s is building up tension by doing one each year from now until the 2022 anniversary year. The first of these is the NOMOS Club 48, reference 737.S3.

Did you ever notice how all of NOMOS’ cases are fully polished? This is actually part of their philosophy. Whilst a brushed finish is often less expensive to apply, NOMOS prefers the polished finish. Why? A brushed finish shows scratches more easily, and is often quite hard to re-finish. A polished finish on the other hand is easy to re-do, which makes it possible to have the watch made look almost new even after decades of wear.

But this is where Dean comes in. Dean’s vision was to have a matte-cased NOMOS. To achieve this, the simplest option would of course be to put a different finish on the standard case. But keeping in mind the longevity of the finish, this simply was not an option for NOMOS. Their technical team began researching their options, and finally came to a hardening process through galvanization.

The Club was chosen as a base for this project, as the broad bezel and sturdy lugs provide the biggest canvas for the unique finish to truly show. The matte finish is carried on to the dial. The grey base perfectly matches the case, with highlights provided by the light blue lume and orange second hand. The buckle? Of course finished in the same way as the case.

The NOMOS Club 48 for Brinker’s Jewelers is powered by NOMOS alpha movement, visible through the sapphire crystal see-through back. It is individually numbered from 1/50 to 50/50. For inquiries, please contact Brinker’s Jewelers.

Thank you for sharing, Brinker’s Jewelers and Dean. I can’t wait to see what 49 and 50 will bring!

For more information I recommend a listen to the Tenn & Two podcast.

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watch: Martina Etti of NOMOS on The Ace List

Got an hour to spare? In this episode of The Ace List, Ace Jeweler‘s Alon Ben Joseph talks with Martina Etti, who is head of international sales at NOMOS Glashuette. The two discuss a wide range of topics, from the history of Deutscher Werkbund and watchmaking in Glashuette to the latest Brinker’s limited edition Club. Highly recommended!

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watchworks haarlem x nomos club 701 ‘the frunch’

My beloved NOMOS Club 701 – now with a custom dial by WatchWorks Haarlem.

My friend Farid of WatchWorks Haarlem is not only a prolific vintage watch specialist, but also an accomplished artist. Farid has a contemporary style deeply influenced by street art and graffiti culture, and a particularly keen eye for lettering. Anyway, a couple of months ago he showed me a Seiko 5 dial he’d been experimenting on, custom painting it in a style best described as a mix of Jackson Pollock and @TheDialArtist. I was captivated. My mind started racing. And not long after, my trusty NOMOS Club 701 was on its way to Haarlem. Today WatchWorks Haarlem and myself are proud to introduce you to the result. Please welcome the WatchWorks Haarlem x minimatikal NOMOS Club 701. What should we call it? Tutti Frutti. Painter’s Pallet. Or Disco Dip?!

Wait – as an homage to Farid’s graffiti-infused past we’ll go with The Frunch.

‘Frunch’. It was Joker of the famous Amsterdam graffiti crew USA who came up with the term Frunch in 1985. A name he gave to an abstract form of graffiti. Graffiti is characterized by letters, it is the essence. But also in the cradle of the subculture New York city there were writers in the early eighties such as Futura2000 and Jonone who subordinate the letters focus on abstraction. Characterized by spray mist, paint splashes, drippings and diffuse use of color. The perfect inspiration for the design of a modern watch dial.

Dutch Graffiti Library

But before we digress, let’s take a look at a few behind-the-scenes pictures:

So what’s the process of doing a custom dial such as this like? First the watch is carefully disassembled. The dial and movement are taken out of the case and the hands removed, before the dial can come off. A word of caution: this is all best left to a watchmaker, and preferably one with access to spare parts in case of accidental damage or parts that need replacing. Once the dial is loose, the canvas is ready for Farid to work his magic. The dots are applied by hand using a hand-cut tool, one by one, using top-secret paint in a variety of colors. Now all that’s left is a bit of time for the paint to dry, and reassembly can commence.

Please contact WatchWorks Haarlem for inquiries.

Photo’s by @JeroenSV of Van Santen & Vink Photographers / behind the scenes by WatchWorks Haarlem.